Isle of Man Tourism recently announced:
Island Lives TV Advertising Campaign – Summer 2010
Isle of Man Tourism are pleased to announce that the ‘Island Lives’ TV campaign will be back on air for one month from the 25th June 2010 to the 25th July 2010.
The TV campaign will be shown on a variety of channels in the UK and Ireland including ITV North West, ITV Tyne Tees, Channel 4, Channel Five, TV3 (Ireland) and Sky TV. The adverts will feature on a number of different programmes including Emmerdale, The Bill, This Morning, Come Dine with Me and the early evening ITV News. Each of the three advertisements will be aired on a rotation basis.
The adverts have been recently adapted to improve the perception of the Isle of Man as easily accessible and good value for money. The adverts have been extended from 30 seconds to 40 seconds and now highlight that the Isle of Man can be easily accessed from 23 locations across the UK and Ireland from a starting price of just £23.99.
Although at times it can be possible to reach the Island for less than the price stated, stringent criteria set by Clear Cast (an organisation that approves TV advertising content) had to be adhered to.
Our previous TV campaign proved very successful and it is hoped that this run of advertising will further position the Isle of Man as a visitor destination.
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